Kapwing is a sharp AI Tool, web based video creator, you don’t need cool technology or any pro editing skills. Just open up your web browser and start creating.
Millions of video creators use it each month. Their site gets about 5 million visits over a 3 month period and traffic has climbed ~11.5% recently.
Kapwing has developed a social aspect also. They have been developing a following over their several platform Instagram has about 7.7K followers, Facebook has about 10K, and LinkedIn has about 4K people.
So altogether they have about 22K followers across their important channels.
Now about their pricing. They have a free plan.
You can certainly use the first free plan. But if you want more features and to get rid of the watermarks, you will pay roughly $24 per month.
Why I love Kapwing
It’s super simple to use. No downloads, no hassle. Collaborate with as many people as you want simultaneously it’s like Google Docs for videos.
Auto subtitles are awesome. You just upload a clip, and all of a sudden, you have captions in your video.
You can change font and style extremely easily. You can resize for TikTok, Instagram, YouTube, anywhere, in a single click.
Smart Cut saves time. It cuts silence. Then there is the background removal. Then there is the clean-audio fix. Then colour waveforms. Then overlays. Then stock assets.
Then templates. You get the picture.
Templates are a smart tactic. Kapwing has so many landing pages like “meme template” or “TikTok video templates”. These drive millions of organic monthly visits.
Pros
Very intuitive editing.
Fast social output.
A ton of AI stuff auto captions, resizer, smart cut.
Good collaboration.
Cons
Free version watermarks.
Some monthly price can seem steep for beginning editors.
Some users mention some lack of clarity in billing.
In conclusion
If you want to make quick, stylish videos without getting a headache, Kapwing is your answer. Great for memes, ads, fast socials, and team collaboration.
It’s a Swiss army knife of a video editor small, sharp, and always ready.
