DeepL arrived on the scene in 2017 and has been, for some, the most heartwarming translation tool, one that doesn’t feel bot like.
It can process about 35 languages and creates roughly 800 translations every time, you’ll get real feel translations.
DeepL translates with a transformer AI based engine and trained on Linguee’s huge database. The outcome is flowing translation, rather than a mere mechanical translation.
How Does It Work
You paste in text or slides or whatever, and DeepL returns it in polished translation form. It has support for .pdf, .docx, .pptx, translation in Excel, and images.
It uses glossaries, you can optionally tweak the tone or formality of language, and DeepL has added a feature called DeepL Write to improve your own writing.
Just launched DeepL Voice. It translates your spoken words in 1 language and returns subtitles, in real time, in another language during calls or video conferences. Pretty cool when you are having a meeting.
Vibes on Pricing
You get to try Pro for 30 days free. The pricing of the free version limits you to 3,000 characters and a few docs a month.
With Pro you get unlimited text, enhanced data security, more document translations, and a multitude of data perks.
In terms of API, DeepL offers 500,000 characters for free per month. After that you pay a pay-as-you-go rate a base of around €4.99/month and about €20 for index million chars.
Pros
Nails nuance and idioms better than most bots.
Works with files, glossaries, tone, even voice flexible.
Super secure and Pro protects your data.
Cons
Not as many languages offered as Google Like 35 vs nearly 250.
API pricing can be a little hard on volume pricing.
Traffic and Reach
In July 2025, DeepL’s main competitors in terms of organic ranking on Google include Reverso (44.3 M visits), Cambridge Dictionary (44.8 M), ScienceDirect (77.9 M), WordReference (28.5 M), Quora (464.9 M), Perplexity.ai (140.6 M), Collins Dictionary (6.9 M), Linguee (3.6 M), ImageToText (7.7 M), SpanishDict (5.5 M).
Social Buzz
DeepL’s has about 13,000 followers on Insta.
They have approximately 22K likes and 29K followers on Facebook.
Total social footprint, all added together, is around 64,000 followers mix and match between platforms.
Final Vibe Check
DeepL feels like that friend who gets you. Not stiff, no clunky wording just smooth, fluent output that you don’t need to fix. It’s solid for docs, slick for voice calls, and plays nice with glossaries and tone tuning.
