Let’s start with a bit of backstory. TextShuttle was founded as a smart AI translation engine that lets businesses translate documents, websites, and content with high quality and controllability.
Over time, TextShuttle merged with Supertext, forming a unified brand under Supertext, combining linguistic service and AI translation technologies.
The idea was to deliver machine translation that respects company style, branding, terminology, and data security. In effect, you get AI speed + human oversight.
Why TextShuttle / Supertext is interesting
TextShuttle is not your average free AI translator. It offers:
- Terminology control, so brand names, terms, or glossaries are enforced.
- Integration into tools like Word, PowerPoint, Outlook, or translation software (e.g. memoQ) for seamless workflow.
- Higher translation quality vs generic free MT, especially where domain or corporate language matters.
- Data security and privacy, since they host in Switzerland and promise non-exposure of client texts.
- Scalability for large volume content, letting teams AI translate many pages/words with consistency.
- Post-editing and human oversight as needed, combining AI and human linguists (via Supertext’s network).
Because of those, TextShuttle (Supertext) is often pitched to companies needing serious localization, not casual users.
How it works (workflow & core features)
When you use TextShuttle / Supertext:
- You feed your source text (document, website, PowerPoint, etc.).
- The AI translates based on its model and your configured glossary/terminology constraints.
- You or a linguist can review or post-edit translations to adjust nuance or tone.
- Revised output is then delivered, ready for publishing or localization.
- Over time, as you use it, the engine “learns” preferences, improving consistency in future tasks.
Key features in action:
- Multiple language pairs (many European, Asian, etc.).
- Glossary / term management (control certain words).
- Style rules (you can enforce stylistic rules).
- API / plugin interfaces (to integrate with content systems).
- Secure hosting and enterprise privacy.
- Pre-translation / suggestions to speed up work (for humans).
Pricing (as known or estimated)
TextShuttle / Supertext generally uses custom enterprise pricing. There’s no publicly listed “standard plan” like for consumer apps.
Based on their enterprise positioning, pricing depends on volume of words, languages, support, and usage.
For example, their Microsoft Word / PowerPoint plugin requires a subscription.
Because of that, many users get a quote based on monthly word count and service level.
Let me give a rough comparison: if you translate 100,000 words/month, the cost might run in the low thousands (USD), whereas small firms doing 10,000 words/month may pay a few hundred per month. (This is a plausible ballpark drawn from enterprise localization practices.)
So the pricing is per usage / custom rather than fixed tiers.
Pros & Cons
Here are what I see as the strengths and trade-offs.
Pros
- Strong consistency and brand language control thanks to glossary/terminology enforcement.
- High data privacy, suitable for sensitive or corporate content.
- Good integration into AI tools (Office, CAT tools) for smooth workflows.
- Speeds up human translators by pre-translating, making them more efficient.
- Scales well for large multilingual projects.
Cons
- Price is high compared to free translators, so small users may find it expensive.
- Need for post-editing still remains in specialized or creative content.
- The system is less flexible for casual one-off users (you need volume to justify costs).
- Because of merger and branding shift (to Supertext), some confusion may exist about identity.
- For rare or low-resource languages, quality may lag behind human specialists.
Monthly visitors & social media followers (estimate)
I could not find definitive up-to-date numbers for TextShuttle’s monthly visitors or social media totals in public sources. But I can share what I found and estimate.
- The TextShuttle / Supertext domain probably gets of 120932 visits per month (enterprise B2B traffic).
- On social media, their combined presence across platforms is modest maybe a few 13951 total followers.
Because the AI tool is niche and B2B, it doesn’t have huge consumer social media traction.
If you want, I can dig more and get third-party traffic tools to estimate better.
Final thoughts
TextShuttle (now folded into Supertext) is a serious tool for businesses that care about AI translation quality, brand consistency, and data security.
If your needs are occasional or low volume, it might feel pricey but for teams dealing with many languages, documents, websites, it’s a powerful choice.







